Who wants to write articles or wants to learn to write articles, must first clarify two questions. On the one hand, he has to know for which medium he wants to write his articles, because articles in newspapers are written differently than articles in magazines and again differently than articles for websites or blogs.
On the other hand, he has to decide on a form, because depending on the journalistic form of presentation, there are differences. For example, a message has different requirements than a report, and a comment must meet different criteria than a report.
Accordingly, there is no universal guide that applies equally to all articles. However, there are a few tips that can be applied in principle to almost all types of articles.
Those who want to successfully write meaningful and interesting articles should pay attention to a clear and understandable writing style. This means that the content should be written in short, factual sentences and put all important information in a nutshell. Foreign words, complicated expressions, technical terms and long, nested tapeworm sentences are difficult to read and often only after multiple readings to understand.
In addition, the author should take care to write as actively as possible and to renounce the passive as far as possible. If persons are mentioned, this should always be done with first and last name as well as possible titles. Times must be precise, otherwise a clear assignment is not possible.
This means that the author should specify the date or at least the month and the year. If he writes only from last week or works with statements like about two years ago, the reader would first have to find out when the article was written in order to use the information.
In particular, newspaper articles are subject to clear rules with regard to their structure. Such articles are divided into several sections and the first section is the so-called lead. This introduction is a kind of introduction in which the important questions are answered.
The reader must know all relevant information after reading the lead. This means that the reader must be sufficiently informed even if he only reads the lead and not the entire article. The following sections then answer the so-called W-questions, thus addressing the contents according to the factors who, what, when, where, how, why and why.
Since articles are usually limited to the essentials, they are subject to a certain extent, which the author must comply with. Therefore, articles are written with decreasing importance. Articles thus always start with the most important information and must be able to be shortened from the back, without losing information content.
Newspaper articles, in particular, must reflect the truth, and this, in turn, requires that the author collects appropriate information. In the course of research, the author works, for example, with current news from news agencies, reference works, conducts interviews, attends events or takes press events.
He then checks all of this information for its truthfulness and then formulates his article. This also applies to articles on advice pages or blogs.
However, most of these do not start with the most important ones first, even though a short summary may be attuned to the following contents. Rather, this is about formulating an introduction that arouses the reader’s interest in reading the entire article.